AFC WIMBLEDON are launching a share scheme which will see their new Plough Lane stadium named after FANS.
The original Crazy Gang club will also offer supporters naming rights on goalposts, corner flags, seats, turnstiles, beer taps . . . even the toilets!
Manager Wally Downes said: “No other club has done anything like this.
“I can see this becoming the blueprint for football. Manchester City have the Etihad, Arsenal the Emirates — but we want our fans to have our stadium.”
Commercial director Ivor Heller added: “It’s about giving something back to the fans who help take us home.”
To help pay for the planned £13millon emotional return to Plough Lane – on the site of the former Wimbledon greyhound track – the League One club will today launch a unique £10-a-share crowd-funding project.
Twenty per cent of home games will be reserved for a Premium Bonds-style draw. Anyone who buys a share will be entered into the draw and the winner will have the new 10,000-seater stadium named after them for one game.
Chief executive Joe Palmer said: “Imagine walking down Plough Lane with your mates, or family, knowing you’re heading to YOUR own stadium.”
Fans who buy more shares can also get their names on the fixtures and fittings – like the turnstiles, corner flags and goalposts.
“You can even get your names on the beer taps and men’s urinals.”
Heller quipped: “There have been a few jokes about the urinals. If you’re feeling flushed, you can always splash out on one!”
If you’re feeling flushed, you can always splash out on one!
Commercial director Ivor Heller
The League One club, who currently play in neighbouring Kingston, hope to raise £7million towards next year’s planned return to Plough Lane for the start of the 2020-21 season.
Twenty per cent of home games will be reserved for a Premium Bonds-style draw.
Anyone who buys a share is entered into the draw, with the winner having the new 10,000-seater stadium named after them for one game.
Wimbledon were torn apart 17 years ago when new owner Pete Winkelman moved the club to Milton Keynes and renamed them MK Dons.
But loyal fans then launched AFC Wimbledon — who have risen up from the non leagues in a football fairytale.
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Downes added: “Going back to Plough Lane is something we all want. It would also prove – despite everything this club has suffered – the one thing it never lost was the Crazy Gang spirit.”
And club legend Dave Beasant, who starred in their famous 1988 FA Cup Final triumph over Liverpool, said: “The club was torn out of its own community and airlifted away. It was a football crime and it won’t be solved until AFC Wimbledon is back in SW19.”
For details of the scheme, visit: afcwimbledon.co.uk.